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Why Some Ideas Survive and Others, Um, Don't
"For a person who can't remember her childhood, you sure remember in vivid detail."
That was my sister speaking, after perusing my first draft of Stone Crossings. She had a hard time reading, since the manuscript brought back memories— some like mine, some different, and some she didn't know she had until mine unearthed hers.
Why do we remember certain incidents and ideas more than others? What drives memory (and its differences)? This is the thrust of Heath and Heath's marvelous book Made to Stick: Why Some Ideas Survive and Others Die.
As bloggers, many of us search our memories to provide good reading to our communities. Where can we find our best material? What is most likely to inspire our readers and stick with them, maybe even go viral?
Join us on Monday, September 6, for the beginning of what promises to be a fascinating and blog-helpful discussion of Made to Stick: Why Some Ideas Survive and Others Die.
Colorful Duct Tape photo by Whoaitsmolly. Used with permission. Post by L.L. Barkat.
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