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Write Good Titles and People Will Read Your Post
Marcus here with another good blogging tip. The interesting thing about HighCallingBlogs.com and other feed aggregation networks is the importance of good titles. In fact, I first became a follower of Brian Clarke at Copyblogger.com when he posted his series How to Write Magnetic Headlines years ago. (Judging from my post title today, maybe I could use a refresher course.)
From Brian, I learned that good titles tell people what to expect from the post. They are headlines, really. They give us a reason to read.
Or if we're scanning a list of RSS feeds, they give us a reason to click over to your blog. For example, from the HighCallingBlogs.com feed reader today, I was really interested in these posts:
- Why I Became a Vegetarian
- Jesus for President
- Tomato Theology revisited
- Safety Dance (because I LOVED that song in the 80s)
- How Not to Do Youth Ministry
See what I mean? Those are just interesting. I want to know what they are about. Now, I may not stick around. I may get lost in the first paragraph. Or the first sentence. Or I may leave before readign because I can't stand the site design.
But if the title is lame, 9 times out of 10, I never click over at all.
So you owe it to yourself to go read Brian's series on Magnetic Headlines. It's still good. It's still smart. And it's worth reading again and again.
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